eccheung4

I recently started working at Ignited as a freelancer. Whats funny is that just today I was asked to look into using Google Analytics for the flash project we were working on and Jesse Warden, a blogger I follow, posted a blog about Google Analytics. He also has a great series on his Agile Development Process experience. This one in particular was interesting because he named a few tools he used that I knew about and some I didn’t.

Back to Google Analytics, after looking briefly into it, its going to be very easy to track stuff in flash and its free. At my previous company we tracked stuff ourselves using amfphp and a mysql database. With Google Analytics, this simplifies it greatly and once we can access that data with an API, it will be easy to display the data in any form that we want even though Google already does a pretty good job. (I heard about being able to access the Google Analytics data in the future, from an old coworker that attended a Google Analytics session at Adobe Max). The more I think about it, the more I’m skeptical about it because then Google Analytics could be used for various other reasons and its free….or maybe not in the future.